In this digital era, to have a strong footprint on Instagram is a dream for most content creators and businesses. So while some might go looking for quick fixes to increase their following, only organic growth is going to achieve success on Instagram. Here’s a step-by-step guide on how to grow your Instagram followers the right way and sustainably.
Almost all of them give instant followers through “follow-for-follow” or doing some works. While these methods may lead to temporary increases in numbers, they ultimately do more harm than good. Fake followers never engage with your content, which makes it difficult for the Instagram algorithm to promote your posts to a wider audience. Instagram thinks your content is not worth it, and it will no longer show it to more users.
Your content is shown to your followers by Instagram algorithm. And those engagement choices likes, comments, shares and saves push your post deeper into a wider audience. If you have a high number of followers that are fake and don’t interact with your posts then Instagram will be able to determine that your post is low quality and will limit the reach.
Here are a few methods that have been tested which can help you gain authentic and active followers:
Focus on content that is visually appealing and informative.
Use quality photos of at least 640 x 640 pixels with engaging captions.
Post helpful material that is of interest to your target audience.
Use relevant and trending hashtags to more easily be found by these community members.
Do not use spam or blacklisted hashtags that tone down your reach.
Use high, medium, and low competition hashtags to get more eyes on your post.
Reply to comments and DMs to build a loyal community.
Like and comment on other relevant posts in your niche.
Use Instagram Stories, Polls, and Q&A to interact with your followers.
Content calendar + scheduled posts.
Use Instagram Insights to determine when to post.
Retain a mixture of posts, reels and stories for added coverage.
Partner with niche influencers for shoutouts and mutual promotions.
Word of mouth marketing only works when you put your voice in the conversation market.
Instagram prioritizes reels in its algorithm; use trending music and effects.
Keep reels engaging and informative to attract new followers.
Fake followers can result in:
Less engagement and reach.
Instagram Account Suspension Risks.
Loss of authenticity and credibility.
Instagram gives you the ability to remove them if you've accidentally acquired fake followers:
1. Update your Instagram app.
2. Go to Settings & Privacy.
3. Then, scroll down and click on Invite Friends and Follower.
4. Filter using Spam Followers.
5. In a single click remove unwanted followers.
Gaining Instagram followers to you is consistency, great quality content and real engagement and not ways to make your life easy. Impersonal followers might seem many but will be useless in time to come. So stick to the organic methods and see your account grow with real and active followers.
If you had some insights from this post, make sure to pass it along to your buddies struggling with Instagram growth. So, let's build an authentic and alive community together!